Our growth model

We have ambitious plans for the coming year all geared towards profitable growth, we have three key principles:

  • Focus on our core products in everything that we do
  • Work to pan-European as well as local strengths
  • Make all our products and brands famous again

We’ve built this into a growth model that looks like this:

Innovating against penetration barriers

  • Focus innovation on hero platforms
  • Increase renovation of core products
  • Out execute in-store through category leadership

Making sure we’re the go-to products at point of purchase

  • The Growth model iis all about how we make choices on winning investments in our markets. This may be through:

Drive and leverage our scales

  • To be a low-cost operator and use our size to re-invest and deliver for growth

Creating distinctive brands

  • Making our brands heroes again